Why January is a great time to sell

Published in Magazine on 29 November 2021 by our Marketing Team

Why January is a great time to sell

It’s a common misconception that market activity lulls in January, ready to resume in the spring.

But with demand levels still on the rise, this couldn’t be more wrong for 2022 predictions.

Many see the new year as a chance for a fresh start, and that can mean homeowners are on the hunt to physically change or improve their surroundings.

The number of people window-shopping on Rightmove on Boxing Day last year was 50% higher than the year before.*

To help you decide whether to take action, here are some of the top reasons why you couldn’t pick a better month than January to sell.

People are on the move

Statistics indicate that January is the busiest time of the year for employee redistribution or staff members moving around.

With many of us spending Christmas at home, it can also be the final push needed for first-time buyers looking to move out or a household to decide they need somewhere with more space for the year ahead.

There is less competition

After the holiday season has come to an end, conditions are optimal for serious sellers, as many homeowners tend to take their time listing their property.

This means that if you work with an agent over the next month, you could get ahead of the competition and really stand out on the market.

Show off your home

Intelligent buyers house hunt in winter, as properties tend to look their worst in these months.

So, if your home looks spectacular and is well presented by your agent, then it will impress viewers as they will assume your property looks even better in the summer! This mentality will draw in potential buyers.

Placing your home on the market in January shows confidence in your home – a fantastic starting point in convincing people to buy the property.

If you are looking to take advantage of the lucrative new year market, please book your valuation today.

*Rightmove