Technology is transforming the property sector, with estate agents having to adapt to consumer trends to provide new and interesting ways of exploring and marketing properties. Technology is transforming the property sector, with estate agents having to adapt to consumer trends to provide new and interesting ways of exploring and marketing properties.

Technology is transforming the property sector, with estate agents having to adapt to consumer trends to provide new and interesting ways of exploring and marketing properties.

The value of embracing technology in the property sector| Published in Market Insights on 11 September 2017 by our Marketing Team

Pygott and Crone is embracing modern technology to give customers an improved, more convenient service. We’ve always been committed to using the most up-to-date technology possible. Pygott & Crone was one of the first estate agencies in the UK to install cutting edge Samsung SDS touch screen technology in our Sleaford office, transforming the customer experience when looking at properties in-branch.

With today’s time-short lifestyle, finding the time to view homes can prove to be quite tricky. Recently, Pygott and Crone has invested in using Matterport virtual reality cameras to give prospective homeowners the opportunity to “walk” around properties through their computer or VR headset.

Giving buyers the ability to navigate a house at their own convenience has been an amazing tool for both the buyer and estate agent. From a buyer’s perspective, they can efficiently shortlist properties to view, and rule out unsuitable properties based on the increased amount of information they now have access to.

Furthermore, with more buyers now moving to the East Midlands from out of the area due to its affordable prices, growth prospects and improved lifestyle, this new method of viewing homes can really save time on wasted appointments when buyers are having to travel to see a potential property.

We’ve had some incredibly positive results from the tool, and I feel that the technology is a natural progression from traditional brochures – and we are certain that in a few years that it will become standard for all properties. A comparison can be drawn to the use of floor plans in brochures. A few years ago, only a small number of proactive agents would include them – now they are used by nearly all estate agents.

Overall, advances in technology should be embraced by estate agents and, with constant advancements and new products being released all the time, you have to look at it all, and implement what you believe will help your customers and your business. Moreover, as more and more millennials move into their own homes, technology will continue to play an important part in the efficiency of this process.

The most important factor is to do what your customers want. Just because you have always done something one way doesn’t mean it is right, so you have to be prepared to adapt your business and adapt your staff. Using the Matterport Tool is a fine example of utilising modern technology and making simple changes to achieve positive results.

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