Rents rise at fastest rate for 13 years Rents rise at fastest rate for 13 years

Rents rise at fastest rate for 13 years

Published in Lettings on 7 October 2021 by our Marketing Team
This article is over 4 years old

The lettings market is booming, with properties letting almost a week faster than in 2020.

 
Now the pandemic is easing, people are returning to the city centres, which is causing an increase in demand and a shortage of available rentals on the market.
 
Rents outside of London have increased at their fastest rate since 2008, reaching £790 PCM on average.
 
Whilst rents outside of London have shot up by 5%, London landlords are also seeing a rise in value.
 
The average rent in London now stands at £943, up 2.1% compared to last year.
  
Affordability has remained consistent across this period, with average earnings increasing faster than rents, ultimately showing signs of healthy growth in the buy-to-let sector.
 
With tenant interest 80% higher than the average between the periods of 2017 and 2019, demand is still outstripping supply of rental properties.
 
What is causing this spike in demand?
 
– Students returning for the academic year
 
– Returning demand for city properties post-lockdown 
 
– Level of rental homes decreasing by 13%
 
This mismatch in supply and demand has forced rents up and led to the rental market’s fastest paced year since 2016.
 
If you want advice on any aspect of the rental market, or are interested in a rental valuation, contact us today.
 
 *Zoopla Rental Market Report
 
 

This article was originally published by BriefYourMarket and is reproduced here with their permission.

For more company news and insights from Pygott & Crone, click here

Latest news

Understanding rent reviews and increases
Magazine | 21 July 2026

Understanding rent reviews and increases

The Renters' Rights Act 2025 introduced a clear and structured framework for rent increases in England's private rented sector that every tenant should understand.

Mortgage rates and refinancing decisions
Magazine | 21 July 2026

Mortgage rates and refinancing decisions

Mortgage rates continue to be one of the biggest considerations for homeowners, buyers and landlords planning their next move.

Price your home right: The foundation of success
Magazine | 21 July 2026

Price your home right: The foundation of success

Every detail in a property sale—from photography and listing descriptions to viewings and negotiations—operates within the framework created by the asking price.

First-time buyer essentials: What you need to know
Magazine | 21 July 2026

First-time buyer essentials: What you need to know

First-time buyers accounted for approximately 36% of all mortgaged property purchases in the UK in 2025, making them the largest single group of buyers in the market.

Chat live

Chat live with a member of staff

Please provide your name and email address to continue.