How to market your house correctly for a speedy, seasonal sale How to market your house correctly for a speedy, seasonal sale

How to market your house correctly for a speedy, seasonal sale

Published in Magazine on 1 September 2020 by our Marketing Team
This article is over 5 years old

The property market has continued to experience remarkable levels of activity.

In the first week of August, properties at SSTC (Sold Subject to Contract) were almost at double their number compared to figures from the same period in 2019. This indicates a significant release of pent-up demand due to lockdown.

If you, like a lot of homeowners right now, are considering putting your property on the market, here are some of the ways to market your house well to potential buyers.
 
 

Make sure your property images are professional

In order to get viewings, you need to reel them in with your property advert.

Make sure your photos are clear and focused. If it is a cloudy day, see if you can rearrange the shoot. There is nothing nicer than a clear blue sky!
 
 

Increase your kerb appeal

It takes just seven seconds for somebody to make their first impression of your property, so make sure your property’s exterior is the best it can be. You want them to walk down the drive feeling impressed and excited to go inside.

Some easy ways to do this is to give your front door or fencing a fresh lick of paint, put up some hanging baskets to add colour, pull out any weeds, move the bins out of sight and make sure the lawn is mowed.
 
 

De-clutter

The hallway is famous for housing plenty of clutter: shoes, coats, handbags. Make sure everything that can be put away is tucked out of sight to make it appear more spacious.

As some hallways can be dark and narrow, adding a mirror to a wall can give the illusion of space and can also brighten it up.

A kitchen is a big selling point, so make sure all desktops are wiped down and free of clutter.
 
 

Give your viewers space

Let your viewers freely wander around your home with the agent.

This will make them feel much more comfortable asking questions and it also means they might take their time in each room.

Be ready to answer any questions after the viewing. Also be sure to leave hand sanitiser dotted around your property, so not only you but also your viewers will feel comfortable.
 
 

Make the most of outdoor space

Since lockdown, we have noticed a real shift in property priorities.

Everybody is putting outdoor space at the top of their agendas, so make sure your garden is well showcased.

If this is an impromptu house viewing, you might not have time to lay a new flower bed, but make sure the lawn is freshly mown, trees and shrubs are cut back to create more space, weeds are removed, and outside furniture is laid out nicely.
 
 

This article was originally published by BriefYourMarket and is reproduced here with their permission.

For more company news and insights from Pygott & Crone, click here

Latest news

Fixed-rate products: Comparing terms and understanding market options
Magazine | 21 April 2026

Fixed-rate products: Comparing terms and understanding market options

Fixed-rate mortgages dominate UK lending markets, offering payment certainty that most borrowers value highly.

Managing rent reviews under the Renters' Rights Act: Process and tribunal risks
Magazine | 21 April 2026

Managing rent reviews under the Renters' Rights Act: Process and tribunal risks

The Renters' Rights Act fundamentally changes rent review procedures, limiting increase frequency, strengthening tenant challenge rights, and creating tribunal risks for landlords implementing excessive or improperly procedural increases.

Mortgage costs vs rental costs: The affordability comparison for 2026
Magazine | 21 April 2026

Mortgage costs vs rental costs: The affordability comparison for 2026

The buy versus rent decision affects your long-term financial position significantly, requiring you to look beyond headline mortgage payments versus monthly rent figures.

Outdoor space presentation: What May sellers should focus on
Magazine | 21 April 2026

Outdoor space presentation: What May sellers should focus on

May presents optimal timing for showcasing outdoor spaces with gardens reaching peak condition through spring growth, flowering displays, and lush greenery.

Chat live

Chat live with a member of staff

Please provide your name and email address to continue.