Rental growth picks up for the sixth month in a row
The rental market has picked up for a consecutive sixth month, suggest sources in the property sector, with reports showing a 4.
3% increase in January – which is 0.2% higher than the 4.1% figure in December.*
The South East topped the rental growth market, seeing a 10% increase in rents over the last 12 months.
The lowest rental region in the UK was the North East, with an average rental cost of £539 per month, whilst the highest region being Greater London had an average rent of £1,556; an approximate difference of 288% for the country’s capital.**
What are the main reasons for this rental market growth?
Cost is an obvious drive for rental growth as we continue to see house values rise.
From 2007 to 2017, the property market saw the average UK house rise in price by just shy of £40,000, which has had a knock-on effect to tenants.
Another possible factor could be that – in the last 12 months – more and more people are becoming tenants due to so called ‘risk factors’, for instance, lengthy 25-year mortgages and not wanting to worry about house depreciation over time.
This has been amplified by those who have decided to rent for longer, such as first-time buyers delaying their purchase plans.
Changes in society also play a massive part in the rental market, as households are embracing the ability to move out easier and not being committed to a given property.
How we can help
With a tried and tested method to support landlords, we can help you maximise your property investments and make smart choices with your portfolio.
Contact a member of our team now to explore your options.
*Letting Agent Today
**Statista
This article was originally published by BriefYourMarket and is reproduced here with their permission.
For more company news and insights from Pygott & Crone, click here








Latest news

The autumn deadline student tenants need on their radar
The autumn deadline student tenants need on their radar Most of the changes introduced by the Renters' Rights Act on 1 May 2026 work in tenants' favour: stronger security of tenure, no more no-fault evictions, and the freedom to leave at any point with two months' written notice.

What your landlord must do with your deposit, and by when
What your landlord must do with your deposit, and by when When you hand over a deposit at the start of a private tenancy in England or Wales, the law sets out precisely what your landlord must do with it and when.

Why first-time buyers pay wildly different stamp duty depending on where they buy
Why first-time buyers pay wildly different stamp duty depending on where they buy First-time buyers in England start from the same point on paper: a stamp duty relief threshold that means no tax is paid on the first £300,000 of a purchase price.

Three heatwaves, three dips, one resilient buyer market
Three heatwaves, three dips, one resilient buyer market The summer of 2026 tested the UK property market with an unusual combination of pressures: three separate heatwaves, a World Cup, a period of political uncertainty, and elevated mortgage rates following the conflict in Iran.