Pygott & Crone goes multilingual Pygott & Crone goes multilingual

Pygott & Crone goes multilingual

As part of our ongoing development programme, we have translated our website into several languages

4 min read| Published in Company News on 26 October 2022 by Kevin Scrupps

If, like many others, you are a recurring visitor to our website, you may have noticed a subtle change, that a new feature has been added. We are pleased to reveal that we have launched a language option to our website which enables visitors to translate our website into another language in real time.

To access this feature, look to the top right hand corner of any page, and look for the letters ENG (the ISO code for English). Click that to reveal the available languages, and click the language of your choice. Alternatively access the menu (icon with three lines) where you will find a list of languages. The website will remember your choice for future visits.

As we know, the United Kingdom is a diverse country in general and there are many different languages spoken; Lincolnshire and Nottinghamshire are no exception. We want to improve our service in as many ways as we can, and the number of people accessing our services where English is not their first language has increased. So we thought that introducing a selection of additional languages to our website would be a good first step to greater accessibility.

The concept of online translations is nothing new of course, but the technology behind it has improved dramatically in the past few years. We wanted to offer a seamless feature rather than relying on browser settings, so we have utilised the APIs of Google and Microsoft to support this feature. Both companies use advanced artificial neural networks to produce much more accurate translations than ever before.

It should be noted however that ultimately machine translations are never 100% accurate, particularly with respect to the meaning of certain English words in other languages. Where possible in the translation process, we have converted certain jargon words and rewritten overly complex sentences in more simple English before submitting them for translation. If you spot any obvious or glaring mistakes during your browsing of our website, please accept our apologies and let us know. Any corrections would be much appreciated!

As you may be aware, the text on a website can be static, where it is not expected to change very often, or dynamic, where it is subject to change at any given moment. A good example of dynamic text on our website is our property descriptions and news articles. So you may also notice a subtle difference in how quickly text is translated on our website when you pick a language other than English.

As far as the choice of languages is concerned, for phase 1 we have chosen the most commonly spoken languages in the UK according to the most recent data available to us; typically this comes from the census. The relevant data from the census of 2021 should be available in the coming months and this may lead to us adding additional languages. If your language is missing, please let us know and we will endeavour to add it to the list!

For phase 2 we are aiming to provide translations in our Pygott Plus app which is currently scheduled for an overhaul in the coming months. We also hope to provide translations for some of our documentation both online and in branch.

We hope you find this feature useful!

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