New year, new buyers New year, new buyers

New year, new buyers

Published in Magazine on 7 December 2020 by our Marketing Team

While Christmas is the time for overindulging, spending time with family and watching all the classics, it’s also a really reflective season.

After the festivities have wound down, we’ve always found a renewed interest from homeowners and tenants in the days following New Year’s Eve, with enquiries and property searches at an all-time high.

We’ve all spent more time than ever at home this year, so when everyone’s gathered around the Christmas tree, you might find yourself planning what your next Christmas could look like and whether you’d choose to spend it living elsewhere.

Whilst it’s commonly believed that spring and summer see the strongest market activity, year-after-year January has stood out as a time when online searches peak and more people are ready to make and accept offers in a fast timeframe.

Who chooses to move at this time of the year?

The new year property market usually consists of two types of people: first-time buyers and those re-entering the market after trying in the previous year.

In the spring and summer, the market typically becomes much more competitive, with higher supply levels.

If you want to consider a fresh start in 2021 with a new place to call home, it’s actually a really good idea to start the process now so you can instruct your agent, plan your property marketing strategy and be ready for the expected surge in buyer interest.

Whilst we all hoped the pandemic would be contained within 2020, it’s now a confirmed reality that nothing will change when the clock strikes midnight on New Year’s Eve.

For that reason, we’re committed to continuing all of the safe measures and social distancing practices we’ve implemented this year.

To beat the crowd and make your home extremely visible on the property market over the peak holiday period, contact our agency today – visit our website for more information.

This article was originally published by BriefYourMarket and is reproduced here with their permission.

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