Homebuyers willing to pay more for smart homes
Smartphones and tablets have been a part of most of our lives for well over a decade — but how smart is your home? Over the past two years, many of us have spent more time in our houses than ever before.
Whether we are looking for entertainment, convenience, energy-saving features, or something else altogether, smart technology is becoming an essential part of home life.
Smart tech that helps your home stand out
Homebuyers of all ages and demographics are interested in smart homes. If you are thinking of selling your home, smart technology is a great way to ensure it stands out from the competition and achieves a maximum asking price.
A recent survey by a popular price comparison site suggests that smart security cameras are at the top of people’s wish lists, with 41% of people saying it is the device they want most in their home.*
Security and convenience are key drivers
In the same survey, a smart doorbell came in second place, taking the top spot for 35% of respondents. People welcome the security a smart doorbell offers, as well as the convenience of being able to direct deliveries to the right place.
Using tech to strengthen green credentials
By installing smart devices around your home, you’re not only appealing to the tech-savvy but also the eco-conscious homebuyer. A smart thermostat was cited in the research as being the third most popular piece of smart technology. Not only is it convenient to be able to control your heating from an app on your phone, but a smart thermostat also has the wider benefit of helping homeowners save money on energy bills.
Selling homes with smart kitchens
We are seeing an increasing interest in smart technology for the kitchen. Google searches for smart dishwashers, ovens, fridges, and washing machines have all significantly increased over the past few years and, although overall sales volumes remain small, at the start of this year an online DIY news site reported a huge 257% year-on-year growth for small smart kitchen appliances.*
When it comes to selling your home, there are many ways smart home technology can be worth the investment. Talk to our team to find out which smart features are most popular amongst homebuyers in your local area.
*Property Reporter
This article was originally published by BriefYourMarket and is reproduced here with their permission.
For more company news and insights from Pygott & Crone, click here
Latest news
Understanding rent reviews and increases
The Renters' Rights Act 2025 introduced a clear and structured framework for rent increases in England's private rented sector that every tenant should understand.
Mortgage rates and refinancing decisions
Mortgage rates continue to be one of the biggest considerations for homeowners, buyers and landlords planning their next move.
Price your home right: The foundation of success
Every detail in a property sale—from photography and listing descriptions to viewings and negotiations—operates within the framework created by the asking price.
First-time buyer essentials: What you need to know
First-time buyers accounted for approximately 36% of all mortgaged property purchases in the UK in 2025, making them the largest single group of buyers in the market.
