Your home is in demand Your home is in demand

Your home is in demand

We’re ending the year on a positive note, with buyer demand soaring 26% higher than the same time last year, as more homes were listed for sale and sellers searched for somewhere new to buy.

No. 7233 from our magazine|2 min read| Published in Magazine on 13 December 2024 by our Marketing Team

While demand places you in a strong position to sell, it can be challenging to navigate an unbalanced market without guidance. As such, here are our top tips:

Don’t underestimate end-of-year activity

As the year draws to a close, potential sellers often decide to hit the brakes on their moving plans in favour of getting started in the new year. But by doing so, you could be missing out on a sweet spot in the market.

Home buyers have been benefitting from the lowest average mortgage rates for more than a year, which has supported double-digit growth in sales market activity.* Buyers are well-positioned to buy right now, which means you are also well-positioned to sell.

Sensitive pricing

Sensitive pricing remains key for sellers. Pricing your property in line with current market conditions will attract more buyers and keep your property from languishing on the market. With rising buyer demand, setting a competitive price will help you secure more offers and create a sense of urgency among potential buyers.

Collaborating with an experienced agent to determine the best price is essential to achieving the best result, so don’t skip out on an expert valuation from a local agent.

Timing

Timing is everything when it comes to selling. Listing your home during the end-of-year window, when others may be holding off, could give you the competitive edge you need. This is a prime opportunity to get ahead of the usual flood of listings that tend to appear after the Christmas period, which may result in more competition. Taking advantage of the current demand ensures that your property stands out and gets the attention it deserves.

Enlisting an agent

Enlisting an experienced agent is crucial in an ever-shifting market as a professional agent will guide you through the complexities of selling, helping you with everything from setting the right price to navigating negotiations. With our market insights and strategic advice, you’ll be able to sell your home quickly and for the best price. Additionally, we can also help you find your next home, making the transition even smoother.

Ready to get moving? Start your journey with an expert valuation today

Zoopla*

This article was originally published by BriefYourMarket and is reproduced here with their permission.

For more company news and insights from Pygott & Crone, click here

Latest news

Shared ownership: Is it a stepping stone or a trap? 
Magazine | 24 June 2026

Shared ownership: Is it a stepping stone or a trap? 

Shared ownership is one of the most widely discussed routes onto the property ladder for first-time buyers who cannot afford to purchase outright.

Conveyancing Explained: What Happens Between Offer and Completion
Magazine | 24 June 2026

Conveyancing Explained: What Happens Between Offer and Completion

The moment a seller accepts an offer feels like the conclusion of a long process.

Why Families Are House Hunting Right Now Instead of August
Magazine | 24 June 2026

Why Families Are House Hunting Right Now Instead of August

The family buyer is the most time-constrained purchaser in the property market.

The Green Upgrades Tenants Actually Care About vs The Ones They Don't
Magazine | 24 June 2026

The Green Upgrades Tenants Actually Care About vs The Ones They Don't

The language around energy efficiency in rental properties has become increasingly technical.

Chat live

Chat live with a member of staff

Please provide your name and email address to continue.